AI in Travel Planning: Helpful, But Not Always Right! Here’s Why You Still Need a Travel Counsellor

Karin Livingstone on 31 January 2025
AI is everywhere these days, from helping us draft emails to suggesting our next holiday destination. With tools like ChatGPT and travel AI bots, getting instant trip recommendations has never been easier. But before you let AI plan your entire getaway, let’s talk about why you can’t always rely on it—and why having a real human travel expert still makes all the difference.

When AI Gets It Wrong… AI is great at processing data and making suggestions, but it has no real-world experience. It pulls information from the internet (which, as we know, isn’t always accurate or up-to-date).

Here are just a few ways AI can lead you astray: - Fake or outdated hotel reviews: AI might recommend a "luxury beachfront resort" only for you to arrive at a construction site with a great view of scaffolding. - Flight connections that defy physics: AI may suggest a 30-minute layover in an airport that takes 45 minutes just to get through security (looking at you, Heathrow and JFK!). - Non-existent attractions: Some AI-generated itineraries have included "must-see landmarks" that don't actually exist—like a "hidden waterfall in Paris" (spoiler: it’s just a fountain). - Visa and entry requirements: AI won’t always tell you if your passport needs six months’ validity, if you need a visa on arrival, or if certain vaccinations are required for entry.

Why a Travel Counsellor (aka, a Real Human) Is Still the Best Choice

- Experience & Expertise: We’ve travelled extensively, know which airlines have the best service, and which hotels truly deliver on their promises. AI can’t sip a cocktail on a rooftop bar in Santorini to tell you if it’s actually worth it—but we can!

- Up-to-Date & Personalized Advice: We stay informed on ever-changing travel rules, airline policies, and destination updates. AI might still recommend a restaurant that shut down in 2022!

- Real Support When Things Go Wrong: Missed a flight? Hotel overbooked? AI isn’t calling the airline on your behalf. But your trusted Travel Counsellor is!

- Tailor-Made Itineraries: AI will churn out generic trip plans, but we take time to understand your needs, preferences, and budget to craft a trip that’s truly your dream getaway.

The Verdict? AI + Human Expertise = The Best Travel Experience AI is a great starting point for travel inspiration, but when it comes to seamless planning, stress-free bookings, and real-time support, nothing beats a dedicated Travel Counsellor. So before you trust an algorithm with your next adventure, chat with an expert who actually knows the world—not just what’s on the internet!

Let’s plan something amazing—the right way!